July 13, 2010

FOR IMMEDIATE RELEASE

ActiveYards Dealers Enjoying Market Success with Cambium™

Middleburg Heights, Ohio (July 13, 2010) – Dealers across the country are reporting strong interest and sales success since ActiveYards introduced Cambium™, an innovative new wood grain finish designed to maintain its attractive appearance for years. Cambium gives ActiveYards vinyl fencing a convincing natural wood look, providing a beautiful boundary that blends in with the backyard’s scenic view. Every fence with Cambium also comes standard with SolarGuard™ technology to retain the rich wood appearance. “Cambium is an exciting product for us. It attracts attention and customers want to see it and touch it,” said Glen Cook, Co-owner of Tri-County Fence in Clarksburg, Maryland. “Most people think vinyl is all white, and Cambium provides something truly different that’s a great comparison for potential wood buyers.” “Cambium creates a world of opportunities for commercial applications, especially projects where we previously would have been shut out due to traditional vinyl’s stark white appearance,” said Adrian Borg, President of Norcal Vinyl Products in Sacramento, California. “Cambium offers a competitive advantage in both commercial and residential markets, since the attractive appearance gets customers to consider vinyl as an option when they never would have before.” Cambium technology is inspired by the natural endurance of trees. Just as cambium cells in a tree keep it healthy year after year, ActiveYards’ Cambium stays strong and attractive as well. Unlike traditional wood fencing, Cambium’s vinyl construction will never fade, warp, crack, or mildew – guaranteed. With a lifetime warranty, homeowners can enjoy outdoor living worry free in the seasons ahead.

Silver Bell Top

With no requirements for maintenance and upkeep, Cambium fencing allows homeowners to spend more time enjoying their backyards and less time working on them.

The key to Cambium’s industry leading weather resistance is SolarGuard, an advanced color retention technology that protects the finish from the sun’s harmful rays. SolarGuard technology is actually infused as the fence is created for a lasting, like-new finish. Where standard fencing fades or discolors as a result of sun exposure, homeowners can be assured that ActiveYards fencing will retain its original color beautifully for years, guaranteed.

During ActiveYards’ extensive research and development process, Cambium’s distinctive Red Cedar color profile was selected for its rich appearance and customer preference. With vinyl fencing, darker tones are especially challenging for retaining color after time and exposure. Cambium’s proprietary formulation includes special additives that minimize the effects of heat and UV rays and resist fading.

Cambium is available in more than 25 styles of fence, providing a variety of design options to create a customized look. A full complement of post top options also provides the appropriate finishing touch.

ActiveYards dealers appreciate that they can offer a complete product assortment without having to increase inventory. Orders are available in kits and job-lot quantities to minimize storage and investment requirements.

“Cambium represents a significant breakthrough in terms of both appearance and durability,” said Louis Goldner, Director of Marketing for ActiveYards. “In addition to helping homeowners create great looking yards, we’re proud to work with our dealers to give them the variety of products and support that ensure their success.”

About ActiveYards

ActiveYards provides beautiful, durable, profitable outdoor living products in fencing, railing, sheds, and more through the nation’s fastest growing authorized dealer network. ActiveYards’ exclusive line of Ingenuities includes Cambium™, featuring the beauty of natural wood without the work; SolarGuard™, an infused color retention technology that guarantees a lasting, like-new finish; GlideLock™, a unique click-and-lock system that provides complete privacy and strength; and Corigin™, stronger, smarter aluminum fencing with zero screws and a solid metal core for the ultimate in beauty and durability. Headquartered in Middleburg Heights, Ohio, ActiveYards is a division of Barrette Outdoor Living. For more information, please visit www.activeyards.com.

www.activeyards.com